Abstract gradient background with soft pink and orange hues blending smoothly.

Be the go to expert on AI tranformation

Subscribe to join 200k+ other strategic operators and receive weekly intelligence on making AI actually work

hero image for blog post

Escaping the AI Use Case Desert

We launched a new agent in ProfAI: Use Case Coach. This is the solution to flailing enterprise AI adoption rates, here's why.

AI
ProfAI
Read the article
hero image for blog post

The hidden reasons you’re not getting AI ROI

If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.

AI
AI ROI
Read the article
hero image for blog post

The new “super leader” has different skills

Today's leaders have a new problem ahead of them: How to transform their businesses into "supercompanies" by fundamentally rethinking the work they do every day.

Read the article
hero image for blog post

Most leaders are thinking about AI all wrong

2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.

AI
Supercompanies
Read the article
hero image for blog post

Can you build a team of just AI tools?

The same question has persisted all year: Can you reduce headcount by just using AI tools? Google’s Amit Rawal is trialing a largely AI-based team, and here are his lessons.

AI
AI Tools
Read the article
hero image for blog post

How to redesign roles with AI

Augmenting workflows is just the beginning of working with AI. To unlock huge time savings and strategy opportunities, eventually you need to rethink those processes altogether.

AI
Workflow redesign
Read the article
hero image for blog post

Prioritize the right metrics for your 2024 product roadmap

It's challenging to craft a product roadmap that balances different (sometimes competing) visions for the product. Get a deep dive into how we prioritize our roadmap using Gibson Biddle's framework for growth, engagement, and monetization.

Product Strategy
Metrics
Read the article
hero image for blog post

Think like the company disrupting you

At a recent offsite, our CEO Greg posed this question: “When Section is disrupted, what will our competitor do to make us seem obsolete”? Check out our framework for getting ahead of your future competition.

Strategy
AI
Read the article
hero image for blog post

7 ways AI will completely change the way you work

AI will change the way you work, from how you write copy to how you make business-critical decisions. Here are 7 strategic implications every leader needs to be aware of as we enter the age of AI.

AI strategy
AI for business
Read the article
hero image for blog post

Why is Twitter rebranding to X?

Elon Musk announced that Twitter will rebrand to X. Yes, just X. We take a deep dive into the reasoning behind his decision, and what it signals for the company's future.

Scott Galloway
Brand strategy
Read the article
hero image for blog post

How should your business use generative AI?

Learn how to implement generative AI at your business, depending on your customer readiness, stakeholder buy-in, and data access.

generative AI
ChatGPT
Read the article
hero image for blog post

How Squishmallows became the top-selling toy of 2022

What do Lady Gaga, Warren Buffett, and your eight-year-old nephew have in common? They all collect Squishmallows.

But if you’re not a collector, you might be scratching your head and thinking, “Why are these run-of-the-mill stuffed animals so popular?”

In this post, we dive into how the viral brand was able to break $100M in sales with a great marketing strategy (using lessons from Scott Galloway, Marcus Collins, and more).

marketing strategy
Scott Galloway
Read the article
hero image for blog post

Pay your champions!

Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

Read the article
hero image for blog post

The chasm is already visible

The competitive distance between companies experimenting seriously with agents and those that aren't is already further than you think, and it's widening every week.

Read the article
hero image for blog post

Notes from the field on AI transformation

If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.

Read the article
hero image for blog post

The AI Conversation Is Growing Up

The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.

Read the article
hero image for blog post

Your employees are losing their minds to AI

AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

Read the article
hero image for blog post

What makes an AI ambassador program actually stick

Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

Read the article
Open laptop on a blue fabric surface displaying a user dashboard with welcome message and options for a 60-day plan, team fluency, and section insights.

Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

Word 'section' written in lowercase letters with each letter in different bright colors.

The AI Strategy Summit

Everything you need to scale from individual productivity gains to enterprise-wise AI orchestration in one afternoon.

Torn piece of cream-colored textured paper with uneven edges.