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How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

Brand strategy
positioning
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Want to be a better investor? Adopt these three mindsets

Think like an artist, an analyst, and a skeptic to make better decisions.

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Every leader should have an operating manual. Here are 5 steps to build yours.

The things you do might be intuitive to you – but if they confuse your team, you're in trouble. Here's how to build an operating manual to make your decisions clear to everyone.

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4 steps to give a winning presentation (hint: sound like a human)

We all know what a great presentation sounds like. But going up there and delivering one ourselves? That's a different matter.

storytelling
public speaking
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Do this exercise to get more meaning from your life

It's about pinning down your "ultimate why," according to Berkeley Haas professors Sahar Yousef and Lucas Miller.

goals
performance
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The 10 essential business skills every person (or team) needs‍

I’m sure we’ve all had this thought over the course of our career: “I wish somebody could give me a playbook on how to be great at my job.”

Well, we’re here to tell you that being a great strategist isn’t a natural talent or a magic trick. It’s a list of critical skills that, when mastered, make you indispensable.

strategy
leadership
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4 data-driven tricks to win your customers’ hearts‍

For consistent sales, you need a long-term relationship. According to Google’s Neil Hoyne, It starts with a better conversation — and smarter questions.

Customers
Customer lifetime value
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Should enterprise organizations hire a Head of AI?

Should your company hire a head of AI? Michael argues for why the role should exist - and be well-resourced.

Chief AI Officer
Head of AI
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How to manage the risk of AI agents

Many organizations are talking about agents, but far fewer know how to deploy them safely. Our Head of AI, Michael Domanic, shares his mental framework for how to think about the risk and opportunity of AI agents.

agents
agentic AI
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Why you need to pay your AI champions

Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

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Notes from the field on AI transformation

If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.

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The AI Conversation Is Growing Up

The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.

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Your employees are losing their minds to AI

AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The AI Strategy Summit

Everything you need to scale from individual productivity gains to enterprise-wise AI orchestration in one afternoon.

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