Abstract gradient background with soft pink and orange hues blending smoothly.

Be the go to expert on AI tranformation

Subscribe to join 200k+ other strategic operators and receive weekly intelligence on making AI actually work

hero image for blog post

Escaping the AI Use Case Desert

We launched a new agent in ProfAI: Use Case Coach. This is the solution to flailing enterprise AI adoption rates, here's why.

AI
ProfAI
Read the article
hero image for blog post

The hidden reasons you’re not getting AI ROI

If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.

AI
AI ROI
Read the article
hero image for blog post

The new “super leader” has different skills

Today's leaders have a new problem ahead of them: How to transform their businesses into "supercompanies" by fundamentally rethinking the work they do every day.

Read the article
hero image for blog post

Most leaders are thinking about AI all wrong

2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.

AI
Supercompanies
Read the article
hero image for blog post

Can you build a team of just AI tools?

The same question has persisted all year: Can you reduce headcount by just using AI tools? Google’s Amit Rawal is trialing a largely AI-based team, and here are his lessons.

AI
AI Tools
Read the article
hero image for blog post

How to redesign roles with AI

Augmenting workflows is just the beginning of working with AI. To unlock huge time savings and strategy opportunities, eventually you need to rethink those processes altogether.

AI
Workflow redesign
Read the article
hero image for blog post

5 steps to grow customer lifetime customer value

Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.

Read the article
hero image for blog post

How to build a scorecard to evaluate your well-being

New year, new you? Use Pedro Zuloaga's scorecard to evaluate your life and set measurable goals for improvement in 2023.

Read the article
hero image for blog post

How to find your brand's purpose

Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.

brand strategy
brand positioning
Read the article
hero image for blog post

The financial statement every leader should understand (and how to analyze it)‍

Analyzing financials doesn't have to be scary. We break down the P&L statement in an easy-to-grasp guide you'll want to bookmark.

Read the article
hero image for blog post

5 steps to solve the tough problem in front of you

The ability to solve tough problems isn’t an innate talent or a magic act – it’s a process. Learn a step-by-step framework to break down problems and solve them in a data-driven way.

Read the article
hero image for blog post

Your step-by-step guide to a winning product strategy

Former Netflix VP of Product Gibson Biddle explains how to build a product that delights, makes money, and beats the competition.

Product
Strategy
Read the article
hero image for blog post

Pay your champions!

Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

Read the article
hero image for blog post

The chasm is already visible

The competitive distance between companies experimenting seriously with agents and those that aren't is already further than you think, and it's widening every week.

Read the article
hero image for blog post

Notes from the field on AI transformation

If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.

Read the article
hero image for blog post

The AI Conversation Is Growing Up

The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.

Read the article
hero image for blog post

Your employees are losing their minds to AI

AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

Read the article
hero image for blog post

What makes an AI ambassador program actually stick

Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

Read the article
Open laptop on a blue fabric surface displaying a user dashboard with welcome message and options for a 60-day plan, team fluency, and section insights.

Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

Word 'section' written in lowercase letters with each letter in different bright colors.

The AI Strategy Summit

Everything you need to scale from individual productivity gains to enterprise-wise AI orchestration in one afternoon.

Torn piece of cream-colored textured paper with uneven edges.