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How to build a Claude Plugin that benefits your whole team

Will your big idea work? 3 ways to manage risk
Building a new product is nerve-racking, especially if you’re taking a shot at something that’s never been tried before.
Will it end up being a YouTube or a Quibi? An iPod or a Zune? If it fails, will you ever be able to bounce back?
Luckily, you can build confidence by reducing risk. That’s where product experimentation comes in.

How to know if NFTs are right for your business
Pop quiz. When you hear the word NFT, do you think:
💪 I know exactly what an NFT is and how to use it for my business
🤔 I think I understand what NFTs are, but I have no clue if they’re relevant to me
🤢 Argh! I should know what NFTs are, but thinking about them makes my head hurt
If you answered the latter two options, you’re not alone. Don’t worry – we sat down with NYU Stern Professor Sabrina Howell to simplify it for you.

Can't stop checking your favorite app? Here's why.
Have you ever been bored and caught yourself checking Instagram just seconds after you closed it?
I’m sure you didn’t reopen it because you had an overwhelming urge to see more pics of your college roommate's lunch. You did it without thinking, like it was second nature.
If that sounds familiar, then I hate to break it to you: You have a habit.
And what’s more, that habit was built intentionally – by the people who designed your app.

The three skills that actually matter to business growth
Do you ever look at a company like Google or Netflix and think, “I know we could be that successful – if only we had their people on our team”?
The bad news: It’s impossibly expensive to recruit talent from the top tech companies.
The good news: You can develop this type of talent in-house, if you zero in on the skills that actually matter to drive business growth.
To help you, our research team looked at 100 of today’s top-performing organizations and identified the business skills that matter.
These are the skills that should be your top priority in talent development. So let’s get started.

Self-assessment: Does your team trust you?
I’m sure you’ve had a manager you didn’t trust.
Maybe that manager said she valued your time – but then canceled your 1:1 at the last minute because she just had to run out and get a smoothie.
Maybe he called you out in front of the team for a mistake he made. (Truly an unforgivable offense).
Whatever it was, you know that once trust is lost, it’s hard to get back...
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Why most corporate learning offerings suck (and how to fix it)
What percentage of employees actually use the skills they learn in L&D programs at their jobs?
Twelve percent.
If these numbers sound rough, that’s because they are...

Free trial vs. freemium: Which product-led growth tactic is right for you?
Have you ever set up a free trial to test drive a product before you bought it? We bet you have (and you might have even forgotten to cancel it after the week was up – oops).
In our workshop Driving Product-Led Growth, industry guru Wes Bush teaches you to use “try before you buy” tactics – like free trials, freemium, and demo modes – to capture customers long before they swipe their credit card.
Here, with Wes’ help, we share an easy-to-use framework for picking the tactic that’s right for your business.

How I use Product Strategy frameworks to win client business
How do you make your product stand out in a sea of competitors? Product Strategy alum Justin Lee shares his approach.

Having morale issues? Try telling better stories
Unhappy workers have usually lost faith in their leadership's story. Here's how to tell a better one.

Can't stop checking your favorite app? Here's why.
Have you ever been bored and caught yourself checking Instagram just seconds after you closed it?
I’m sure you didn’t reopen it because you had an overwhelming urge to see more pics of your college roommate's lunch. You did it without thinking, like it was second nature.
If that sounds familiar, then I hate to break it to you: You have a habit.
And what’s more, that habit was built intentionally – by the people who designed your app.

3 proven ways to get customers to share your product
Here’s a simple fact about human nature: The better something makes someone look, the more likely they are to share it.
You probably noticed this on your Instagram feed at the end of last year, when a metric ton of your friends shared their Spotify Wrapped playlist.
What makes sharing the Spotify Wrapped playlist so irresistible?

4 proven business strategies from NYU Stern Prof. Scott Galloway
Growing a business can be rough. Even after you’ve drafted a masterful business plan and secured enough capital to see it to fruition, you’re still facing an uphill battle.
In fact, 65 percent of businesses fail within their first 10 years.
So how do you beat the odds? You can start by leveraging these four winning concepts NYU Stern Professor Scott Galloway lays out in his upcoming Business Strategy Sprint.
We’ll break them down.
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Pay your champions!
Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

The chasm is already visible
The competitive distance between companies experimenting seriously with agents and those that aren't is already further than you think, and it's widening every week.

Notes from the field on AI transformation
If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.

The AI Conversation Is Growing Up
The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.

Your employees are losing their minds to AI
AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

What makes an AI ambassador program actually stick
Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.
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Section HQ
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