AI:ROI Insights

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December 5, 2025

The 5 AI investments marketing teams should make in 2026

If you’re a marketing leader staring down the barrel of your 2026 budget sheet wondering what should get top priority, you’re in luck. Hubspot's SVP of Marketing, Kieran Flanagan, gave us his top 5 recommendations.

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Greg Shove
Section Staff
6 mins
For students
AI
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November 21, 2025

Is SEO dead or is GEO hype?

There’s no doubt about it, marketing is changing with AI. But are the old ways actually dead or are flashy new strategies like GEO all smoke?

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Greg Shove
Section Staff
7mins
For students
AI
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November 13, 2025

Escaping the AI Use Case Desert

We launched a new agent in ProfAI: Use Case Coach. This is the solution to flailing enterprise AI adoption rates, here's why.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
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November 7, 2025

The hidden reasons you’re not getting AI ROI

If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.

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Greg Shove
Taylor Malmsheimer, Head of Strategy
8 mins
For companies
AI
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January 28, 2025

ChatGPT o1: What’s cool, what’s hype, and what happens next

OpenAI just changed the LLM game with the release of ChatGPT o1. Here's what it means when it says it's "thinking", how to prompt it, and what this all means for the future.

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Greg Shove
Chase Ballard
8 mins
For students
AI
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September 9, 2024

The most AI Proficient industries in 2024

A rundown of the industries that are leading the AI charge – and what sets them apart – and which are lagging behind.

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Greg Shove
Section Staff
5 mins
For students
AI
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March 20, 2026

Your employees are losing their minds to AI

AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

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Greg Shove
Section Staff
6 min
For companies
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March 16, 2026

The AI Conversation Is Growing Up

The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.

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Greg Shove
Section Staff
6 min
For companies

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