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Horizon Media’s AI takeover: Building an AI-first culture in less than one year

The new “super leader” has different skills
Today's leaders have a new problem ahead of them: How to transform their businesses into "supercompanies" by fundamentally rethinking the work they do every day.

Horizon Media’s AI takeover: Building an AI-first culture in less than one year
Horizon Media went from AI-nascent to 85% AI-certified in under a year by combining a company-wide mandate with protected learning time, visible CEO participation, and internal branding that made proficiency feel like a badge of honor.

The president went first on AI. Everyone else followed.
Sidearm Sports president George Scott drove company-wide AI adoption by getting deeply fluent himself first, making AI proficiency part of every employee’s performance review, and requiring a real capability baseline before letting anyone join the AI committee.

What makes an AI ambassador program actually stick
Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

The 3 AI strategy investments leaders should make in 2026
Here are the places leaders need to be investing resources next year - but let's make one thing clear: This is at the cost of some of your other 2026 strategies.

The 5 AI investments marketing teams should make in 2026
If you’re a marketing leader staring down the barrel of your 2026 budget sheet wondering what should get top priority, you’re in luck. Hubspot's SVP of Marketing, Kieran Flanagan, gave us his top 5 recommendations.

Your employees are losing their minds to AI
AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

The AI Conversation Is Growing Up
The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.




