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The 5 AI investments sales leaders should make in 2026

If you’re a sales leader and your AI strategy sounds like “buying an AI-powered outbound tool”, put the company card down until you’ve read this.

AI
Sales
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The 3 AI strategy investments leaders should make in 2026

Here are the places leaders need to be investing resources next year - but let's make one thing clear: This is at the cost of some of your other 2026 strategies.

AI
Strategy
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OpenAI and Section collaborate to drive AI adoption for mid-sized organizations

Section is now an OpenAI Services Partner, and will collaborate with OpenAI to drive adoption of ChatGPT Enterprise is mid-sized organizations.

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The 5 AI investments marketing teams should make in 2026

If you’re a marketing leader staring down the barrel of your 2026 budget sheet wondering what should get top priority, you’re in luck. Hubspot's SVP of Marketing, Kieran Flanagan, gave us his top 5 recommendations.

AI
Marketing
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Is SEO dead or is GEO hype?

There’s no doubt about it, marketing is changing with AI. But are the old ways actually dead or are flashy new strategies like GEO all smoke?

AI
GEO
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Escaping the AI Use Case Desert

We launched a new agent in ProfAI: Use Case Coach. This is the solution to flailing enterprise AI adoption rates, here's why.

AI
ProfAI
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Yes, you will lose your job to AI

Greg's best advice for preserving your value.

AI
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AI agents are cool, but not for the reasons you’ve heard

You’ve seen articles and flashy demos and tons of promises about the imminent future of agents. But how much of that is actually possible and how much is hype? Lutra AI co-founder and CEO, Jiquan Ngiam sat down with us to suss it out.

AI
Agents
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AI hallucinations aren’t a big deal

It’s hard not to hear that AI hallucinates and not have a few alarm bells go off. But ‘hallucinations’ is a loaded word. Machine & Partners’ Edmundo Ortega is back to explain why they’re nothing to worry about.

AI
Hallucinations
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When to use a specialized AI tool vs. an LLM

If you’re hitting the limits of your LLM because you need more data or niche training, you’re likely doing a lot of high-end knowledge work – and that’s where specialized AI tools come into play.

AI
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We tested two Deep Research tools. One was unusable.

Two LLMs have released Deep Research features without much of a splash. So if you’ve been wondering about them (and don’t want to pay the $200/month price tag), read on for our Chief of Staff’s take on ChatGPT vs. Gemini.

AI
Deep Research
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How an agency is preparing for AI clients

AI has put a big question mark over the future of agencies. So we talked to David Freas, Managing Partner at Supermoon, about how he’s transforming his brand agency with AI agent teammates – and for AI agent clients.

AI
Agents
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Your AI risk appetite is too narrow

A simple framework for managing the risk of deploying AI agents to the enterprise

AI agents
AI risk management
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Your AI manifesto needs an update

Why every organization needs to establish the why, how, and "what we expect" around generative AI - again and again.

AI strategy
AI deployment
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The case for letting people mess around with AI

To get people experimenting with AI, you have to encourage them to play with it first.

AI adoption
AI agents
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Should enterprise organizations hire a Head of AI?

Should your company hire a head of AI? Michael argues for why the role should exist - and be well-resourced.

Chief AI Officer
Head of AI
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How to manage the risk of AI agents

Many organizations are talking about agents, but far fewer know how to deploy them safely. Our Head of AI, Michael Domanic, shares his mental framework for how to think about the risk and opportunity of AI agents.

agents
agentic AI
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Why you need to pay your AI champions

Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The AI Leadership Summit

How to build an AI-native supercompany

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