The Track

A Section Blog

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January 19, 2023

5 steps to grow customer lifetime customer value

Your customer relationship ending after the first transaction is similar to a romantic relationship ending after the first date: not good.

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Greg Shove
Juan Pablo Del Alcázar Ponce
3 mins
For students
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November 17, 2022

Every leader should have an operating manual. Here are 5 steps to build yours.

The things you do might be intuitive to you – but if they confuse your team, you're in trouble. Here's how to build an operating manual to make your decisions clear to everyone.

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Greg Shove
Section Staff
2 mins
For students
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November 2, 2022

Want to be a better investor? Adopt these three mindsets

Think like an artist, an analyst, and a skeptic to make better decisions.

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Greg Shove
Section Staff
4 mins
For students
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October 24, 2022

How to find your brand's purpose

Developing a brand purpose is a fundamental step for any company. Justin Lee shares how he uses the Section frameworks to uncover why his business exists.

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Greg Shove
Justin Lee
For students
brand strategy
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June 20, 2025

What happens when 1M people are really good at using AI?

This week we made our AI coach ProfAI free for consumers to use, to build relevant, foundational AI skills. Our CEO Greg is taking over the newsletter this week to tell you why.

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Greg Shove
Greg Shove, CEO
5 min
For students
ProfAI
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June 13, 2025

Most people are terrible at using AI [new data]

ICYMI, we released our latest report on the state of AI proficiency in the workforce this week. Greg is breaking down the key findings, and what they mean for you as an individual or a leader.

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Greg Shove
Greg Shove, CEO
6 mins
For students
AI
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October 9, 2025

Squishy vs. hard ROI: Why leaders need both

One of the hardest parts of AI ROI is figuring out how to report qualitative wins to execs who want quantitative reports. At our AI:ROI Conference, Michael Domanic shared the framework for approaching these two disparate kinds of ROI.

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Greg Shove
Section Staff
5 mins
For companies
AI
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September 5, 2025

AI’s progress may be holding your team back

On paper, the rapid release of new AI models and features looks like a win for knowledge workers. In reality, teams are drowning in AI overwhelm. Here’s how leaders can help them scale an ever-steeper learning curve.

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Greg Shove
Section Staff
6 mins
For companies
AI

Become an Al Builder in a Day

Join this free half day of workshops and graduate from prompter to automator.

November 6, 12 -4 pm ET

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