AI:ROI Insights

A Section Blog

hero image for blog post
March 28, 2025

AI is good enough, the humans need help

Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.

Read The Article
Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
hero image for blog post
March 21, 2025

When to use a specialized AI tool vs. an LLM

If you’re hitting the limits of your LLM because you need more data or niche training, you’re likely doing a lot of high-end knowledge work – and that’s where specialized AI tools come into play.

Read The Article
Greg Shove
Section Staff
6 mins
For students
AI
hero image for blog post
March 14, 2025

We tested two Deep Research tools. One was unusable.

Two LLMs have released Deep Research features without much of a splash. So if you’ve been wondering about them (and don’t want to pay the $200/month price tag), read on for our Chief of Staff’s take on ChatGPT vs. Gemini.

Read The Article
Greg Shove
Ana Silva
6 mins
For students
AI
hero image for blog post
March 7, 2025

How an agency is preparing for AI clients

AI has put a big question mark over the future of agencies. So we talked to David Freas, Managing Partner at Supermoon, about how he’s transforming his brand agency with AI agent teammates – and for AI agent clients.

Read The Article
Greg Shove
Section Staff
5 mins
For students
AI
hero image for blog post
December 23, 2025

The 4 AI investments finance leaders need to make in 2026

The opportunities for AI in finance are huge – if CFOs set the right strategy. Glenn Hopper, our AI for Finance instructor, is sharing the 4 AI investments finance leaders should make in 2026.

Read The Article
Greg Shove
Section Staff
7 mins
For students
AI
hero image for blog post
December 19, 2025

The 5 AI investments sales leaders should make in 2026

If you’re a sales leader and your AI strategy sounds like “buying an AI-powered outbound tool”, put the company card down until you’ve read this.

Read The Article
Greg Shove
Section Staff
6 mins
For students
AI
hero image for blog post
November 7, 2025

The hidden reasons you’re not getting AI ROI

If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.

Read The Article
Greg Shove
Taylor Malmsheimer, Head of Strategy
8 mins
For companies
AI
hero image for blog post
October 31, 2025

Most leaders are thinking about AI all wrong

2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.

Read The Article
Greg Shove
Edmundo Ortega
6 mins
For companies
AI

The AI Marketing Strategy Summit

Lead your marketing team into the AI era

January 29, 12 -4 pm ET

Section logo pop up