AI:ROI Insights

A Section Blog

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April 9, 2025

AI hallucinations aren’t a big deal

It’s hard not to hear that AI hallucinates and not have a few alarm bells go off. But ‘hallucinations’ is a loaded word. Machine & Partners’ Edmundo Ortega is back to explain why they’re nothing to worry about.

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Greg Shove
Section Staff
6 mins
For students
AI
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April 4, 2025

Is Deep Research worth $200 a month?

With new AI tools coming out all the time, it’s hard to know which ones are worth investing in. So here’s our lead AI consultant’s framework for whether you should shell out for Deep Research or not.

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Greg Shove
Chase Ballard
6 mins
For companies
AI
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March 28, 2025

AI is good enough, the humans need help

Newsflash if you’re waiting for AI to get better before you invest: It’s already pretty good, it’s the people using it that need to get a lot better – and fast. Greg is taking over this week’s newsletter to show you why.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI
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March 21, 2025

When to use a specialized AI tool vs. an LLM

If you’re hitting the limits of your LLM because you need more data or niche training, you’re likely doing a lot of high-end knowledge work – and that’s where specialized AI tools come into play.

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Greg Shove
Section Staff
6 mins
For students
AI
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January 17, 2026

How I learned to stop note-taking and let AI work for me

We have a new Head of Engineering! Say hi to Chad and read on to learn how he’s leveraging Claude Code to keep all the facts of a new role straight.

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Greg Shove
Chad Upton
6 mins
For students
AI
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January 9, 2026

Personal AI use cases are good for business

Here's a slightly controversial take from AI researcher Marc Zao-Sanders: Don’t worry that no one is using AI for work yet – personal use comes first, but enterprise ROI follows.

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Greg Shove
Section Staff
7 mins
For students
AI
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December 10, 2025

The new “super leader” has different skills

Today's leaders have a new problem ahead of them: How to transform their businesses into "supercompanies" by fundamentally rethinking the work they do every day.

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Greg Shove
Greg Shove, CEO
5 mins
For companies
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November 17, 2025

Escaping the AI Use Case Desert

We launched a new agent in ProfAI: Use Case Coach. This is the solution to flailing enterprise AI adoption rates, here's why.

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Greg Shove
Greg Shove, CEO
7 mins
For companies
AI

The AI Marketing Strategy Summit

Lead your marketing team into the AI era

January 29, 12 -4 pm ET

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