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How to build a Claude Plugin that benefits your whole team
How to build a Claude Plugin that benefits your whole team
Claude Plugins are changing what organizations can do with AI. Learn how to build a Plugin that benefits your whole team with democratized data.
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Pay your champions!
Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.
The chasm is already visible
The competitive distance between companies experimenting seriously with agents and those that aren't is already further than you think, and it's widening every week.
Notes from the field on AI transformation
If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.
Horizon Media’s AI takeover: Building an AI-first culture in less than one year
Horizon Media went from AI-nascent to 85% AI-certified in under a year by combining a company-wide mandate with protected learning time, visible leadership participation, and internal branding that made proficiency feel like a badge of honor.
The president went first on AI. Everyone else followed.
Sidearm Sports president George Scott drove company-wide AI adoption by getting deeply fluent himself first, making AI proficiency part of every employee’s performance review, and requiring a real capability baseline before letting anyone join the AI committee.
Why did HBO Max rebrand to Max? 4 insights
The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.
How Cascade took on its biggest competitor: the sink
Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.
How did Twitter's blue check mark go from status symbol to total embarrassment?
In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.
5 steps to pick a winning investment
Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.
Can ChatGPT write a positioning strategy?
ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?
Why we rebranded (with a minimal amount of yogababble)
Let's skip the glossy merch shots and talk about the actual process of rebranding your company.
Pay your champions!
Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.
The chasm is already visible
The competitive distance between companies experimenting seriously with agents and those that aren't is already further than you think, and it's widening every week.
Notes from the field on AI transformation
If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.
The AI Conversation Is Growing Up
The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.
Your employees are losing their minds to AI
AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.
What makes an AI ambassador program actually stick
Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.
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Section HQ
For any
(and every)
leader responsible for AI success
From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.
