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How to build a Claude Plugin that benefits your whole team

Claude Plugins are changing what organizations can do with AI. Learn how to build a Plugin that benefits your whole team with democratized data.

Claude Plugin
Claude Cowork
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Pay your champions!

Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

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The chasm is already visible

The competitive distance between companies experimenting seriously with agents and those that aren't is already further than you think, and it's widening every week.

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Notes from the field on AI transformation

If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.

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Horizon Media’s AI takeover: Building an AI-first culture in less than one year

Horizon Media went from AI-nascent to 85% AI-certified in under a year by combining a company-wide mandate with protected learning time, visible leadership participation, and internal branding that made proficiency feel like a badge of honor.

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The president went first on AI. Everyone else followed.

Sidearm Sports president George Scott drove company-wide AI adoption by getting deeply fluent himself first, making AI proficiency part of every employee’s performance review, and requiring a real capability baseline before letting anyone join the AI committee.

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You're bad at using AI because you're bad at managing people

Managing people and managing AI are the same skill. So if you can’t get a good output from AI, slow down and treat it like a direct report.

AI
Personal Math
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Is AI the end of Saas?

Right now, I’m sure you can’t imagine life without your CRM or CMS. Edmundo Ortega bets you won’t be able to imagine life with one as AI continues to evolve.

AI
SaaS
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AI could be the end of fast fashion

The retail industry is fraught with waste and sunk costs. Can AI fix that? Diarra Bousso is proof that it can.

AI
Retail
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What happens when 1M people are really good at using AI?

This week we made our AI coach ProfAI free for consumers to use, to build relevant, foundational AI skills. Our CEO Greg is taking over the newsletter this week to tell you why.

ProfAI
AI
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Most people are terrible at using AI [new data]

ICYMI, we released our latest report on the state of AI proficiency in the workforce this week. Greg is breaking down the key findings, and what they mean for you as an individual or a leader.

AI
AI Proficiency Report
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100 POVs on AI from the world’s leading experts

We spoken to dozens of AI leaders, experts, and builders - here are their 100 best ideas.

AI
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Escaping the AI Use Case Desert

We launched a new agent in ProfAI: Use Case Coach. This is the solution to flailing enterprise AI adoption rates, here's why.

AI
ProfAI
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The hidden reasons you’re not getting AI ROI

If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.

AI
AI ROI
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Most leaders are thinking about AI all wrong

2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.

AI
Supercompanies
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Squishy vs. hard ROI: Why leaders need both

One of the hardest parts of AI ROI is figuring out how to report qualitative wins to execs who want quantitative reports. At our AI:ROI Conference, Michael Domanic shared the framework for approaching these two disparate kinds of ROI.

AI
ROI
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AI’s progress may be holding your team back

On paper, the rapid release of new AI models and features looks like a win for knowledge workers. In reality, teams are drowning in AI overwhelm. Here’s how leaders can help them scale an ever-steeper learning curve.

AI
AI Proficiency Report
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How to drive AI adoption at scale

If you missed Olya Taran’s session at The AI Strategy Summit, you missed one of the most practical frameworks of the day on one of the biggest problems leaders still face: Getting widespread AI adoption. We’re laying it out for you.

AI
Adoption
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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The AI Strategy Summit

Everything you need to scale from individual productivity gains to enterprise-wise AI orchestration in one afternoon.

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