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How an agency is preparing for AI clients

AI has put a big question mark over the future of agencies. So we talked to David Freas, Managing Partner at Supermoon, about how he’s transforming his brand agency with AI agent teammates – and for AI agent clients.

AI
Agents
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AI can think now. What does that mean for you?

The next stage of LLMs is here: AI that “thinks,” or breaks down problems step-by-step like a human would. Here’s how we got here, and what it means for how you use AI.

AI
Reasoning models
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Passing the EU’s AI Literacy Requirements

Starting February 2025, The European Union's Artificial Intelligence Act (EU AI Act) mandated an "AI Literacy" requirement. Here's what that means for you.

AI
EU AI Act
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Build, Buy, or Wait: The Leader’s Guide to AI Adoption

Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

AI
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EY's Global Head of AI: Don’t rush to prove AI ROI

If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

AI
AI ROI
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AI is disrupting my dad

AI conversations tend to center around the impact on work - but what about the personal benefits?

AI
Personal Math
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ChatGPT’s unhelpful responses might be your fault

When ChatGPT gives us subpar answers, it's our instinct to blame the tech. However, the real problem with human-AI collaboration is not the AI.

AI
AI prompting
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Where’s the money in AI? 10 insights from Azeem Azhar

Which AI projects and businesses will make their money back, and which will falter? Exponential View's Azeem Azhar weighs in.

AI
AI futurism
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Section now has a mobile app!

Download the Section app in the Android or iOS store to watch and complete courses on the go.

Mobile app
iOS
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How to become a Chief of AI

Pitch yourself as Chief of AI using this AI job description and talking points.

chief of AI
AI job
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Artificial intelligence
ChatGPT
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8 secrets to great AI prompting

Learn how to write a prompt for ChatGPT that gets a great result.

AI prompting
ChatGPT
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Pay your champions!

Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

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The chasm is already visible

The competitive distance between companies experimenting seriously with agents and those that aren't is already further than you think, and it's widening every week.

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Notes from the field on AI transformation

If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.

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The AI Conversation Is Growing Up

The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.

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Your employees are losing their minds to AI

AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

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What makes an AI ambassador program actually stick

Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The AI Strategy Summit

Everything you need to scale from individual productivity gains to enterprise-wise AI orchestration in one afternoon.

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