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How an agency is preparing for AI clients

AI has put a big question mark over the future of agencies. So we talked to David Freas, Managing Partner at Supermoon, about how he’s transforming his brand agency with AI agent teammates – and for AI agent clients.

AI
Agents
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AI can think now. What does that mean for you?

The next stage of LLMs is here: AI that “thinks,” or breaks down problems step-by-step like a human would. Here’s how we got here, and what it means for how you use AI.

AI
Reasoning models
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Passing the EU’s AI Literacy Requirements

Starting February 2025, The European Union's Artificial Intelligence Act (EU AI Act) mandated an "AI Literacy" requirement. Here's what that means for you.

AI
EU AI Act
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Build, Buy, or Wait: The Leader’s Guide to AI Adoption

Edmundo Ortega spends all day rethinking a company’s core workflows with AI. So we asked him when companies should build custom AI solutions and when they should buy off-the-shelf. That’s when he introduced a third option – neither.

AI
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EY's Global Head of AI: Don’t rush to prove AI ROI

If you feel like you’re falling behind because you haven’t figured out how to make a bulletproof investment in AI, read on for John Thompson’s take on why you actually need to slow down and stop sweating the ROI.

AI
AI ROI
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AI is disrupting my dad

AI conversations tend to center around the impact on work - but what about the personal benefits?

AI
Personal Math
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What does the OpenAI implosion mean for you?

Tens of thousands of GPT developers (and other OpenAI true believers) watched in horror over the weekend, asking themselves: “Is my commitment to OpenAI and their technology going to turn out to be a massive mistake?” Section CEO Greg Shove doesn't think so. Read his take on what’s happening at OpenAI and what it means for you.

AI
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2 simple data skills that every single person should know

The ability to quickly clean and analyze a data set will make you better at every part of your job. But it’s easy to go a long time without learning these skills. (And if you’re far along in your career, it can feel embarrassing to ask for help!). That’s why we're sharing our quick guide on two basic data skills everyone should have. 

Data analysis
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10 ways to get your team to move faster on AI

If you’re a leader and you believe in AI, you’re probably facing a challenge in getting your whole team to embrace AI. Learn 10 ways to get your team excited about AI, from Section's CEO Greg Shove.

AI
Leadership
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How to customize ChatGPT to your needs

Working with AI right now is like working with a brand new coworker. They don’t get your processes or your way of thinking. You have to give them a lot of context, and even when you do, the results aren’t exactly right. While many people give up, we promise it's worth it to train your AI tool to be your best possible copilot.

AI
Prompting
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How to make your competitors look bad without even mentioning them

Laddering (as defined by Scott Galloway) means highlighting your strengths in a way that inherently points out your competitor’s weaknesses. We’ll explain how to use laddering to deposition your competitors, using Writer, one of our favorite AI case studies right now.

Brand strategy
positioning
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Sponsor your direct reports, don’t just mentor them

Your team needs both mentorship and sponsorship to thrive. We'll unpack the difference between a mentor and sponsor, and share DEI expert Mita Mallick's guidance on why both roles are essential.

Leadership
Management
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Pay your champions!

Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

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The chasm is already visible

The competitive distance between companies experimenting seriously with agents and those that aren't is already further than you think, and it's widening every week.

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Notes from the field on AI transformation

If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.

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The AI Conversation Is Growing Up

The AI conversation is growing up. And the companies pulling ahead are the ones who are moving fast from experimentation to system change.

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Your employees are losing their minds to AI

AI dependence is already degrading cognitive capability in the workforce – and AI upskilling for employees needs to go beyond tools to protect the thinking that makes their work valuable.

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What makes an AI ambassador program actually stick

Agital, a digital marketing agency, built an AI ambassador program that actually works because they got specific where most programs stay vague - on selection, accountability, and goal-setting.

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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The AI Strategy Summit

Everything you need to scale from individual productivity gains to enterprise-wise AI orchestration in one afternoon.

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