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2026 was the year of the agent. 2027 is the year of computer use.

AI Agents Explained: The clear, no-hype definition
“Agents” have become one of the biggest hyped and most misused terms in AI. So here’s the real definition from someone who builds AI solutions for a living.

There’s plenty of AI ROI - if you’re willing to work for it
A theme emerged in the chat of this year's AI:ROI Conference: 11 experts shared their value-adding AI strategies but people were just looking for magic formulas. Here were the biggest insights we think they overlooked.

Is AI good enough to lay off your engineers?
Are AI coding tools good enough to replace humans? Here’s the verdict from a founder who had to make that choice.

How to hire AI power users
If you want an AI-first team, you need to hire AI-first people. But, like critical thinking, this is not a skill you can suss out with scenario-based questions – you need to see it in action. Here’s how we do it at Section.

AI’s progress may be holding your team back
On paper, the rapid release of new AI models and features looks like a win for knowledge workers. In reality, teams are drowning in AI overwhelm. Here’s how leaders can help them scale an ever-steeper learning curve.

How to find AI workflows that actually translate to ROI
AI is pointing out a big point of weakness in a lot of organizations: too few can actually name the value-generating processes that drive revenue. So Machine & Partners’ Ed Ortega is giving you his 5 step framework for doing just that.

Why did HBO Max rebrand to Max? 4 insights
The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

How Cascade took on its biggest competitor: the sink
Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

How did Twitter's blue check mark go from status symbol to total embarrassment?
In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

5 steps to pick a winning investment
Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.

Can ChatGPT write a positioning strategy?
ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

Why we rebranded (with a minimal amount of yogababble)
Let's skip the glossy merch shots and talk about the actual process of rebranding your company.

2026 was the year of the agent. 2027 is the year of computer use.
Get ready for the era of AI that uses your computer just like you do.
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How to evaluate a new model release (and why the benchmarks can't do it for you)
Should you be using the latest and greatest AI model? And if so, what for?

You want AI ROI? Know what drives your business
Getting AI ROI starts with understanding your key business drivers and how AI could accelerate them.

Being good at prompting isn’t enough
Your team needs to move from AI prompting to redesigning workflows with agents. Here's how.

5 questions every AI leader will need to answer in 2027
The questions for Heads of AI will get harder in 2027. Here's how to prepare as you set your 2027 AI strategy.

What Should Be in Your AI Budget for 2027
Budget season is coming. Here's everything that should be in your AI transformation budget in 2027.
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Section HQ
For any
(and every)
leader responsible for AI success
From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

