The Track
A Section Blog

The hidden reasons you’re not getting AI ROI

Exploring AI in Marketing Examples
The marketing applications for AI seem limitless - but let's breakdown a few standout examples.

Meet the professor: Ashley Gross from Get Promoted With AI
Meet one of Section's favorite professors: The Prompt Community's Ashley Gross. Every lecture she gives gets glowing reviews – here's why.

Apple Intelligence is the start of consumer AI
Apple announced Apple Intelligence this week marking the beginning of AI's consumer era – AI everywhere: Invisible, accessible, and making our lives better.

Mo Gawdat: AI can make us much happier, or much lonelier
Former CBO of Google X, Mo Gawdat, answers the question on everyone's mind: Will AI will make our lives better or worse? The answer is yes.

AI Agents Explained: The clear, no-hype definition
“Agents” have become one of the biggest hyped and most misused terms in AI. So here’s the real definition from someone who builds AI solutions for a living.

There’s plenty of AI ROI - if you’re willing to work for it
A theme emerged in the chat of this year's AI:ROI Conference: 11 experts shared their value-adding AI strategies but people were just looking for magic formulas. Here were the biggest insights we think they overlooked.

The hidden reasons you’re not getting AI ROI
If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.

Most leaders are thinking about AI all wrong
2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.





