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Why you can’t get your AI automations to work

If you’ve ever tried and failed to automate a seemingly straightforward workflow, it’s likely not on you. Machine & Partners’ Edmundo Ortega is breaking down how our legacy systems hold us back, and how that’s already changing.

AI
Automation
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The 4 priority strategies for every marketer in Q1

This week, we heard from 8 marketing experts from companies like Estee Lauder, HubSpot, and Zapier on THE AI strategies that need to be in every CMO’s 2026 plan. Our own Head of Marketing, Rachel Fields, is sharing the 4 tactics on her own to-do list.

AI
Marketing
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85% of workers don’t use AI for business value

Our latest AI proficiency research was released this week – and if you’re leading a team through AI transformation, you’re going to want to keep reading.

AI
Research
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How I learned to stop note-taking and let AI work for me

We have a new Head of Engineering! Say hi to Chad and read on to learn how he’s leveraging Claude Code to keep all the facts of a new role straight.

AI
Claude
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Personal AI use cases are good for business

Here's a slightly controversial take from AI researcher Marc Zao-Sanders: Don’t worry that no one is using AI for work yet – personal use comes first, but enterprise ROI follows.

AI
Use cases
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The 4 AI investments finance leaders need to make in 2026

The opportunities for AI in finance are huge – if CFOs set the right strategy. Glenn Hopper, our AI for Finance instructor, is sharing the 4 AI investments finance leaders should make in 2026.

AI
Finance
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Joining the AI class should be your top priority

The workforce is dividing into two sides. Master AI now to make sure you're on the right side.

AI strategy
ChatGPT
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How to build a custom GPT 

Follow these step-by-step instructions to build a custom GPT model that completes specific tasks for you.

Chat GPT
AI bot
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Where's the money going to be made in AI?

Not every AI investor will make their money back. In this post, we dig into the AI business models that will work, and those that will be the next Pets.com.

AI startups
AI investors
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10 lessons from running a startup in 2023

This was a hard year for Section, but we’ve come out of it fitter and stronger. Here are 10 lessons that I’ve learned about running a startup – hoping they provide some inspiration to you.

startup
business
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How to prioritize AI projects

If your company is all-in on AI like Section, you might’ve spent the last few weeks coming up with exciting AI projects to tackle in the new year. After the fun brainstorming work comes the less glamorous step of figuring out what your organization actually has the time and budget to execute. We're sharing a simple risk-reward framework to prioritize your AI projects.

AI
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2026 was the year of the agent. 2027 is the year of computer use.

Get ready for the era of AI that uses your computer just like you do.

AI
Computer use
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How to evaluate a new model release (and why the benchmarks can't do it for you)

Should you be using the latest and greatest AI model? And if so, what for?

AI
Models
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You want AI ROI? Know what drives your business

Getting AI ROI starts with understanding your key business drivers and how AI could accelerate them.

AI ROI
AI strategy
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Being good at prompting isn’t enough

Your team needs to move from AI prompting to redesigning workflows with agents. Here's how.

AI workflow redesign
AI strategy
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5 questions every AI leader will need to answer in 2027

The questions for Heads of AI will get harder in 2027. Here's how to prepare as you set your 2027 AI strategy.

AI strategy
Head of AI jobs
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What Should Be in Your AI Budget for 2027

Budget season is coming. Here's everything that should be in your AI transformation budget in 2027.

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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The Agentic Enterprise Strategy Summit

How to build, deploy, and govern AI agents in enterprise organizations

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