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SMB leaders have an AI adoption problem

In public, they’re touting AI proficiency. In private, they’re not sure what generative AI even is.

AI
SMB
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How to use AI microapps without compromising security

AI can now code you a custom ready-to-deploy application in sub-10 minutes, just by prompting it. Machine & Partners’ Edmundo Ortega walked us through the huge opportunity of these microapps – and the huge risks.

AI
Microapps
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Leaking our own AI manifesto

We’ve been all in on AI for a while – but this week we made it official. In this week’s newsletter, Greg is sharing his newest thinking on AI, and why we changed our domain to sectionai.com.

AI
Manifesto
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Warmly CEO: “Do 30% more with AI, or you’re underperforming”

We’ve seen a lot of bold announcements and leaked AI manifestos recently painting a future of clear, AI-first leadership. We sat down with Warmly’s CEO, Max Greenwald, to talk about his own AI mandate: 30% growth from every employee by the end of the year.

AI
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Yes, you will lose your job to AI

Greg's best advice for preserving your value.

AI
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AI agents are cool, but not for the reasons you’ve heard

You’ve seen articles and flashy demos and tons of promises about the imminent future of agents. But how much of that is actually possible and how much is hype? Lutra AI co-founder and CEO, Jiquan Ngiam sat down with us to suss it out.

AI
Agents
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Why did HBO Max rebrand to Max? 4 insights

The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.

HBO Max
rebrand
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How Cascade took on its biggest competitor: the sink 

Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.

positioning
competition
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How did Twitter's blue check mark go from status symbol to total embarrassment?

In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.

Twitter
Elon Musk
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5 steps to pick a winning investment ‍

Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.

investment
venture capital
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Can ChatGPT write a positioning strategy?

ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?

Product positioning
MBA courses
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Why we rebranded (with a minimal amount of yogababble)

Let's skip the glossy merch shots and talk about the actual process of rebranding your company.

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Your AI risk appetite is too narrow

A simple framework for managing the risk of deploying AI agents to the enterprise

AI agents
AI risk management
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Your AI manifesto needs an update

Why every organization needs to establish the why, how, and "what we expect" around generative AI - again and again.

AI strategy
AI deployment
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The case for letting people mess around with AI

To get people experimenting with AI, you have to encourage them to play with it first.

AI adoption
AI agents
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Should enterprise organizations hire a Head of AI?

Should your company hire a head of AI? Michael argues for why the role should exist - and be well-resourced.

Chief AI Officer
Head of AI
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How to manage the risk of AI agents

Many organizations are talking about agents, but far fewer know how to deploy them safely. Our Head of AI, Michael Domanic, shares his mental framework for how to think about the risk and opportunity of AI agents.

agents
agentic AI
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Why you need to pay your AI champions

Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The AI Leadership Summit

How to build an AI-native supercompany

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