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The hidden reasons you’re not getting AI ROI

If you’ve been thinking “I’m doing everything I’m supposed to, why is my AI deployment falling flat?” We have answers. TL;DR - you might be doing the right things, but only halfway.

AI
AI ROI
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The new “super leader” has different skills

Today's leaders have a new problem ahead of them: How to transform their businesses into "supercompanies" by fundamentally rethinking the work they do every day.

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Most leaders are thinking about AI all wrong

2026 is 60 short days away, so here’s the wake up call you need: you’re still thinking about AI through the lens of software, and the survival of your company depends on you shifting that mindset.

AI
Supercompanies
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Can you build a team of just AI tools?

The same question has persisted all year: Can you reduce headcount by just using AI tools? Google’s Amit Rawal is trialing a largely AI-based team, and here are his lessons.

AI
AI Tools
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How to redesign roles with AI

Augmenting workflows is just the beginning of working with AI. To unlock huge time savings and strategy opportunities, eventually you need to rethink those processes altogether.

AI
Workflow redesign
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Squishy vs. hard ROI: Why leaders need both

One of the hardest parts of AI ROI is figuring out how to report qualitative wins to execs who want quantitative reports. At our AI:ROI Conference, Michael Domanic shared the framework for approaching these two disparate kinds of ROI.

AI
ROI
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Why we’re opening up unlimited access to sprints

I was talking recently with a Section4 student, and I let him know that we would soon be giving members access to all our sprints for $995, about 1% the annual tuition of an MBA. 

“That’s incredible,” he said. “I’m so excited – my mind is blown.”

Then he paused.

“Why are you doing that?”, which is a polite way of asking “What’s the catch?”

There isn’t one. And here’s the answer as to why.

For companies
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Will your big idea work? 3 ways to manage risk

Building a new product is nerve-racking, especially if you’re taking a shot at something that’s never been tried before.

Will it end up being a YouTube or a Quibi? An iPod or a Zune? If it fails, will you ever be able to bounce back?

Luckily, you can build confidence by reducing risk. That’s where product experimentation comes in.

product
experimentation
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What is Web3 (and why should I care)?

Everything you need to know to talk about Web3 at your next cocktail hour.

Web3
digital transformation
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The science-based secret to being more productive at work

Have you ever sat in a 9 a.m. meeting with your team and wondered why one person is jacked up on coffee and firing off ideas, and another person looks like they just woke up from a 100-year sleep?

You might think, “Well, the first person is just more productive. They’re good at their job, whereas Steve is a useless lump. Duh.” 

But actually, it’s not that simple. These two people probably have different chronotypes – meaning they’re inclined to sleep, work, and recover at different times. 

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How to know if NFTs are right for your business

Pop quiz. When you hear the word NFT, do you think:

💪 I know exactly what an NFT is and how to use it for my business

🤔 I think I understand what NFTs are, but I have no clue if they’re relevant to me

🤢 Argh! I should know what NFTs are, but thinking about them makes my head hurt

If you answered the latter two options, you’re not alone. Don’t worry – we sat down with NYU Stern Professor Sabrina Howell to simplify it for you.

NFTs
blockchain
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Self-assessment: Does your team trust you?

I’m sure you’ve had a manager you didn’t trust. 

Maybe that manager said she valued your time – but then canceled your 1:1 at the last minute because she just had to run out and get a smoothie. 

Maybe he called you out in front of the team for a mistake he made. (Truly an unforgivable offense). 

Whatever it was, you know that once trust is lost, it’s hard to get back...

Management
Leadership
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Your AI risk appetite is too narrow

A simple framework for managing the risk of deploying AI agents to the enterprise

AI agents
AI risk management
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Your AI manifesto needs an update

Why every organization needs to establish the why, how, and "what we expect" around generative AI - again and again.

AI strategy
AI deployment
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The case for letting people mess around with AI

To get people experimenting with AI, you have to encourage them to play with it first.

AI adoption
AI agents
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Should enterprise organizations hire a Head of AI?

Should your company hire a head of AI? Michael argues for why the role should exist - and be well-resourced.

Chief AI Officer
Head of AI
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How to manage the risk of AI agents

Many organizations are talking about agents, but far fewer know how to deploy them safely. Our Head of AI, Michael Domanic, shares his mental framework for how to think about the risk and opportunity of AI agents.

agents
agentic AI
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Why you need to pay your AI champions

Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.

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Section HQ

For any

(and every)

leader responsible for AI success

From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.

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The AI Leadership Summit

How to build an AI-native supercompany

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