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How to build a Claude Plugin that benefits your whole team
How to build a Claude Plugin that benefits your whole team
Claude Plugins are changing what organizations can do with AI. Learn how to build a Plugin that benefits your whole team with democratized data.
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Pay your champions!
Most champions programs fizzle out because you're asking people to do real work and giving them nothing for it. Pay them, promote them, and they'll actually drive your transformation forward.
The chasm is already visible
The competitive distance between companies experimenting seriously with agents and those that aren't is already further than you think, and it's widening every week.
Notes from the field on AI transformation
If you're leading AI transformation, the highest-leverage investment you can make right now is activating your managers.
Horizon Media’s AI takeover: Building an AI-first culture in less than one year
Horizon Media went from AI-nascent to 85% AI-certified in under a year by combining a company-wide mandate with protected learning time, visible leadership participation, and internal branding that made proficiency feel like a badge of honor.
The president went first on AI. Everyone else followed.
Sidearm Sports president George Scott drove company-wide AI adoption by getting deeply fluent himself first, making AI proficiency part of every employee’s performance review, and requiring a real capability baseline before letting anyone join the AI committee.
Why did HBO Max rebrand to Max? 4 insights
The internet responded to the HBO Max rebrand with an overwhelming, "Why?" So we dug in to find out the strategy behind their confusing move.
How Cascade took on its biggest competitor: the sink
Want to attack your real competition instead of the company down the road no one knows about? Learn how Cascade depositioned their number one competitor: the sink.
How did Twitter's blue check mark go from status symbol to total embarrassment?
In less than six months, Twitter's blue check mark "verification" has gone from a status symbol for the rich and famous to a warning sign associated with Elon fanboys and trolls. We unpack what happened, using lessons in brand strategy and viral growth.
5 steps to pick a winning investment
Whether you’re the investor or the investee, the six-step Risk-Reward Framework can put you on the right path.
Can ChatGPT write a positioning strategy?
ChatGPT can do a lot of amazing things. So what happened when we put it into an MBA-level positioning course?
Why we rebranded (with a minimal amount of yogababble)
Let's skip the glossy merch shots and talk about the actual process of rebranding your company.
Why most organizations aren’t ready to deploy AI
In September, we re-ran our AI Proficiency Survey to over 5,000 knowledge workers across the US, UK, and Canada. Our biggest takeaway: The knowledge workforce is vastly unprepared for an AI-augmented future.
How the Royal Family’s AI-powered mental health agent overcame privacy concerns
Most orgs feel unready for the challenges that Gen AI brings to risk management. Yet many AI applications will have to navigate the line between user value and user privacy. So we sat down with specialist, Brian Kolodny, to understand how he traversed matters of privacy when building a mental health bot for the Royal Family’s foundation.
Our Guide to Building Enterprise AI Applications
Every company needs to be thinking about where AI slots into their product or service, but all the noise and hype makes it hard to determine what a valuable vs. novel use case looks like. Machine & Partners’ Ed Ortega is sharing 2 frameworks to narrow down your laundry list of AI ideas.
How an AI expert built agents for Toyota and Universal Theme Parks
Brian Kolodny has designed chatbots for 37 Global 100 companies. Here's how he used them to create better customer experiences for Toyota and Universal Theme Parks.
Google Gemini vs. Microsoft Copilot: Which is right for your business?
Gemini for Google Workspace and Copilot for Microsoft 365 both promise to enhance productivity. But which one gives you the most bang for your buck?
Copilot for Microsoft 365: What You Need to Know
Microsoft Copilot is the LLM of choice for 23% of companies, so how good are the new features of Copilot for Microsoft 365? Our AI expert's review.
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Section HQ
For any
(and every)
leader responsible for AI success
From org-wide impact to department-level use cases, Section HQ gives every leader the insights they need to drive progress.
